jan tschichold work analysis

The audience is for people who are interested in movement exhibitions and Jan Tschihold. Bard Graduate Center Gallery, New York 14 February – … Jan Tschichold – born 2.4.1902 in Leipzig, Germany, died 11.8.1974 in Locarno, Switzerland – typographer, calligrapher, author, teacher. View Larger Image Treasury of Alphabets and Lettering Tschichold, Jan Tschichold, Jan. Jan Tschichold | 1928. During the arrest, Soviet posters were found in his flat, casting him under suspicion of collaboration with communists. Click to read more about Treasury of Alphabets and Lettering by Jan Tschichold. Again, the poster uses that same colour scheme of orange, which is the orange of penguin books (Hex: #FF6600) (RGB: 255, 102, 0) (CMYK: 0, 0.6, 1, 0) as well as the off-white colour which is mainly used as a background colour, there is an image in this design which again is housed within a circle shape and set to black and white, the photos often looked aged so to replicate that I can aways mess with saturation to make it appear faded as well as adding noise to create an old fashioned filter over the photo I decide to use. Because of his strong ideological stances Tschichold is one of the most defining voices in 20th century typography. — Jan Tschichold. Jan Tschichold is celebrated as one of the greatest typographers in Europe. The basic look of Penguin was established before Lane brought Tschichold to Penguin in the late 1940s as head of typography and production. Jan Tschichold work was based on the parameters of modernism/post modernism as well as the social/political events. Jan Tschichold Introduction Jan Tschichold is celebrated as one of the greatest typographers in Europe. El Lissitzky's Proun. Die Hose (the Trousers) at Phoebus Palast (Poster for the film directed by Hans Behrendt, based on the play by Carl Sternheim). He was a remarkable teacher and an author as well. Yet, despite his visits to England just before the war, only about four articles by Tschichold had been translated into English by 1945. 47 x 33" (119.3 x 83.8 cm). I chose to look at this poster as it was on of the only ones I found that did something different to the rest of the posters that he creates, this one uses a different colour to he usual orange, and uses a dark teal. Jan Tschichold (1903-1972) By the later 1920's avant garde typography was making inroads into more mainstream commercial design much through the efforts of designer Jan Tschichold. Jan Tschichold. Jan Tschichold was a German Typographer and book designer, most notable for his Penguin Book cover designs, still used today. during a time when most of the newspapers, business letters, business cards... basically any printed form of text was wild and not standardized. German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhaus. ... Work and Legacy by Cees W. de Jong . Unimpressed by the use of realist or neo-grotesque typefaces, which he saw as a revival of poorly-designed models, his survey of typefaces in advertising deliberately made no mention of such designs, save for a reference to 'survivals from the nineteenth-century which have recently enjoyed a short-lived popularity.'[7]. He is best known for writing Die neue Typographie and Typographische Gestaltung which became standard textbooks for the next generation of typographers. Jacket is price clipped. It also uses rectangles, which are very thin and almost just look like lines, these help direct the viewers eyes to reading the text in the way that it was meant to be read. Feb 18, 2017 - Explore Christian Seymour's board "JAN TSCHICHOLD" on Pinterest. What I also like with this poster is that the text follows the angles that are in the poster, the best example of this is the bottom right of the poster has the small amount of text following the line of that large triangle that run through the poster. Beginning with Tschichold’s landmark texts “elementare typographie” (1925) and Die neue Typographie (1928), Initially a typographer, Tschichold introduced a previously unseen modernism into his work and in 1928 wrote “The New Typography”, a manual so important that it is still in print today. Syntax; Advanced Search; New. The son of a sign painter and trained in calligraphy, Tschichold began working with typography at a very early age. 1927. Their work was featured in several exhibitions at key galleries and museums, including the MoMA, The Museum of Modern Art and the Poster House.Jan Tschichold's work has been offered at auction multiple times, with realized prices ranging from $1,726 USD to $12,169 USD, depending on the size and medium of the artwork. If you don't already know, Jan Tschichold holds very opinionated views on typography and bookmaking. In 1919, he began in the class of Hermann Delitzsch a study on the "Leipzig Academy of the arts". Jan Tschichold and The New Typography will present more than 120 examples of modern graphic design from the period 1923-1935, including posters, books, magazines, advertisements, business cards, stationery, brochures, and catalogs. I’m not sure if I feel this way because of how geometrical his work is or the colors he seems to use. He showcased his style of asymmetrical typography to printers, typesetters, and designers (Meggs & Purvis, 2016) and truly influenced the Graphic Design world through his style of Jan Tschichold was a calligrapher, typographer and book designer. About this essay More essays like this: modern movement, jan tschichold biography, german typography. Tschichold, Jan. ", Learn how and when to remove this template message, Lettergieterij Amsterdam, voorheen Tetterode, https://en.wikipedia.org/w/index.php?title=Jan_Tschichold&oldid=989903034, Articles lacking in-text citations from February 2008, Articles with unsourced statements from April 2007, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with CANTIC identifiers, Wikipedia articles with KULTURNAV identifiers, Wikipedia articles with RKDartists identifiers, Wikipedia articles with SELIBR identifiers, Wikipedia articles with SIKART identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with Trove identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Uhertype-Standard-Grotesk (1931), for an early. Jan Tschichold 's estate. An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design. View Larger Image Treasury of Alphabets and Lettering Tschichold, Jan. 26 ratings by Goodreads. His work greatly influenced the printing industry across Europe and the United States. This page was last edited on 21 November 2020, at 18:05. The New Typography. Chosen Posters for Essay: POSTER 1POSTER 2 I found both of these posters in the book 'Jan Tschichold - Master Typographer, his life, work & legacy'. Long vowels were indicated by a macron below them, though the umlaut was still above. Jan Tschichold (1902–1974) was a German typographer, book designer, and teacher, who made a major contribution to the development of typography and graphic and book design of 20th century. Jan Tschichold and The New Typography will present more than 120 examples of modern graphic design from the period 1923-1935, including posters, books, magazines, advertisements, business cards, stationery, brochures, and catalogs. See more ideas about History design, Typography, Graphic design. IDEA Magazine No 321: Works of Jan Tschichold. Fast and free shipping free returns cash on delivery available on eligible purchase. Poster two uses the same colour scheme as the first poster, which is also used in posters 4 and 5. He is among the great ones who have allowed the ordinary readers to see pictures every time they look at a page of any book, to have a … His way of designing grid systems and his creative ability holds something close to unachievable goals. He is most commonly known in the Graphic Design industry for writing Die neue Typographie and Typographische Gestaltun g, which soon became standard textbooks for the next generation of typographers. A titan of typography and a pioneer of modern graphic design: take a look at the life and works of Jan Tschichold, with some of his best Penguin covers and film posters Fri 5 … Tschichold's relationship with England began before 1935, when he visited London for the first time for an exhibition of his work. cloth, dust jacket. New / Quantity available: 0. Apart from two longer stays in England in 1937 (at the invitation of the Penrose Annual), and 1947–1949 (at the invitation of Ruari McLean, the British typographer, with whom he worked on the design of Penguin Books), Tschichold lived in Switzerland for the rest of his life. Tschichold was the son of a provincial… Although, up to this moment, he had only worked with historical and traditional typography, he radically changed his approach after his first visit to the Bauhaus exhibition at Weimar. An exhibition currently on view in New York City celebrates the German designer and typographer Jan Tschichold and reminds us of his prominent position within design history. I also chose this poster as it uses the circle shape to house a photo, which I saw a few times when looking through his work and is something I would consider adding as I want a photo of him on the poster and I cant see any other examples of him adding photos to work other than this. Tschichold advocated functional design that uses the most direct means possible. 1919–21: studies at the Akademie für Graphische Künste und Buchgewerbe in Leipzig. Jan Tschichold. Jan Tschichold left an impression upon the world of graphic design and typography that few could compete against. Penguin by Design Penguin by Design offers a fantastic glimpse into the history, process and thought behind the design of Penguin’s offerings.. Jan Tschichold: Master Typographer: His Life, Work and Legacy This tribute-as-tome to Tschichold’s work puts his work and ideas into an historical perspective, while showcasing his immense talent. First Things First – Manifesto Comparison, Developed Prototype Experiments and Analysis, Portfolio Revolution! Tschichold, Jan, Cees de Jong, et al. Tschichold began working with typography at a very young age and was trained in calligraphy. He became sympathetic to this attempt to find new ways of expression and to reach a much more experimental way of working, but at the same time, felt it was important to find a simple and practical approach. First U.S. edition. Page proportion 2:3. margin proportions 1:1:2:3, Text area proportioned in the Golden Section. He also favoured non-centered design (e.g., on title pages), and codified many other Modernist design rules. All Categories; Metaphysics and Epistemology Appreciate art, craft, aesthetics, modernism or problem solving, then … Tschichold discusses lettering as a work of art, good and bad letters, older and recent letter forms, the use of capital and lower-case letters, word spacing, line spacing, the selection of appropriate … 160 pages. “Jan Tschichold: Master Typographer: His Life, Work & Legacy”, takes on a daunting task. Published in 1928, Tschichold's The New Typography became one of the most significant books in its field, enshrining his philosophy of sans-serif … Sabon was designed to be a typeface that would give the same reproduction on both Monotype and Linotype systems and there were also matrices made for type foundries. Berkeley, CA: University of California Press, 2006. LibraryThing is a cataloging and social networking site for booklovers Jan Tschichold’s work has changed the way we think about design. REFERENCES & LINKS. Penguin by Design Penguin by Design offers a fantastic glimpse into the history, process and thought behind the design of Penguin’s offerings.. Jan Tschichold: Master Typographer: His Life, Work and Legacy This tribute-as-tome to Tschichold’s work puts his work and ideas into an historical perspective, while showcasing his immense talent. Building on Rosarivo's work, contemporary experts in book design such as Jan Tschichold and Richard Hendel assert as well that the page proportion of the golden ratio has been used in book design, in manuscripts, and incunabula, mostly in those produced between 1550 and 1770. This kind of format that he has used is very easy to follow and read, there isn’t much thinking needed and it grabs your attention right away, this I feel is a good thing and something I should at least look at when making my poster as it needs to grab attention off of a wall with around 30 others poster, so I need to try and make it the most eye catching one there. Life Titlepage for Typographische Gestaltung written and designed by Jan Tschichold using City Medium and Bodoni. Boston: David Godine, 1975. cloth, dust jacket. 1921–23: is one of Walter Tiemann’s master … Unlike the avant garde artists of his era, Tschichold was a traditionally trained calligrapher and typographer and had formally studied book design at the Leipzig Academy. Jan and Edith Tschichold papers Finding aid for the Jan and Edith Tschichold papers, 1899-1979, bulk 1920-1938 ... 930030 5 Box 1, Folder 5 Cards and postcards from Bayer, 1925-1935 Physical Description: 11 items Box 1, Folder 5 Postal labels, printed labels on cardboard, 1932-1935 Physical Description: 5 items Box 1, Folder 6 Herbert Bayer - Designs, 1925-1935 Tschichold, Jan, Cees de Jong, et al. Poster 1 is on page 188, Poster 2 is on page 212. His work began to drift away from the rigid New Typography. Jan Tschichold—Posters of the AvantGarde written by Martijn F. Le Coultre and Alston W. Purvis page 21, Jan Tschichold—Posters of the AvantGarde written by Martijn F. Le Coultre and Alston W. Purvis, p. 43, Fig 4. Jan Tschichold, (born April 2, 1902, Leipzig, Germany—died August 11, 1974, Locarno, Switzerland), German typographer and author who played a seminal role in the development of 20th-century graphic design and typography.. To characterize Tshcichold’s varied career, designs, and life requires the unification of extremes. His international renown came largely as a result of his … Introduction. Although Die neue Typographie remains a classic, Tschichold slowly abandoned his rigid beliefs from around 1932 onwards (e.g. Tschichold, Jan. Treasury of Alphabets and Lettering. Jan Tschichold (born Johannes Tzschichhold, also known as Iwan Tschichold, or Ivan Tschichold; 2 April 1902 – 11 August 1974) was a calligrapher, typographer and book designer. All new items; Books; Journal articles; Manuscripts; Topics. Jan Tschichold (born Johannes Tzschichhold, also known as Iwan Tschichold, or Ivan Tschichold; 2 April 1902 – 11 August 1974) was a calligrapher, typographer and book designer. Architecture and Design "Framework of ideal proportions in a medieval manuscript without multiple columns. Not sure what I'd do without @Kibin - Alfredo Alvarez, student @ Miami University. Tschichold, Jan. Jan Tschichold is celebrated as one of the greatest typographers in Europe. Such things admittedly do not often happen today, but the rigidity of central-axis setting hardly allows work to be carried out with the … He proclaimed his new design philosophy through a series of articles and books, including Die neue Typographie, published in Berlin in 1928. [6] Although he gave Penguin's books (particularly the Pelican range) a unified look and enforced many of the typographic practices that are taken for granted today, he allowed the nature of each work to dictate its look, with varied covers and title pages. This book was followed with a series of practical manuals on the principles of Modernist typography which had a wide influence among ordinary workers and printers in Germany. 1284.1968. Die Hose (the Trousers) at Phoebus Palast (Poster for the film directed by Hans Behrendt, based on the play by Carl Sternheim). REFERENCES & LINKS. Again, the text that is largest and in bold is the text that is meant to be the heading, this is a common thing in his work as it was seen in poster one as well in poster 3, 4 and 5. Save for … There are few who would attempt to deny that statement. Jan Tschichold was a brilliant typography who stands head and shoulders above 20th century font and book designers. The alphabet was presented in one typeface, which was sans-serif and without capital letters. He is considered one of the most influential figures in typography and design of the 20 th century. Jan Tschichold - Typographic Genius. This poster also uses a layout that gives a perspective, which I find very interesting and unique to this designer, I would like to experiment with this when it comes to my final design and see how it ends up looking. This book was a manifesto of modern design, in which he condemned all typefaces but sans-serif (called Grotesk in Germany). As the Nazi party felt Modernism was "un-German," they arrested Tschichold in 1933 and imprisoned him for four weeks. — Jan Tschichold. ISBN 10: 1850070075 / ISBN 13: 9781850070078. Tschichold's ‘journeyman work’, his book and typeface designs are treated with equal importance and are subjected to a rigorous analysis in chapter four. During his initial years as a type designer, Tschichold worked using the blackletter typography, which was traditionally used by the Germans at the time. is uses simple sans-serif fonts which means he can use them in more obscure layouts, such as bending it around shapes. The first poster features the classic set of colours that Tschichold seems to use and adapt to the vast majority of the work that he does, the only reason I could seem to find for the constant use of the colour orange is that he mad it his brand colour, thanks to the success of his designs within Penguin Books and that being the same colour orange used in those designs as well as many posters he has created. Jan Tschichold and Penguin. Soon after Tschichold had taken up a teaching post in Munich at the behest of Paul Renner, they both were denounced as "cultural Bolshevists". Between 1926 and 1929, he designed a “universal alphabet” to clean up the few multigraphs and non-phonetic spellings in the German language. Max Bill kontra Jan Tschichold is about an argument between Max Bill and Jan Tschichold, the well known "Bill-Tschichold dispute", triggered by Tschichold's talk entitled "Konstanten der Typographie" in 1945. Jan Tschichold ’s legacy of work is to be kept at the German National Library’s German Museum of Books and Writing. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently (and ironically) idealizing … This is something very common in all of his pieces of work and something I should try and do in my poster when making it as it is one of his more identifiable design traits. His foray to Modernism, and then his return to Classicism highlighted his constant exploration into the ‘proper’ use and application of type, grids, and … [5] He later condemned Die neue Typographie as too extreme. Richly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the … Due to his extraordinary achievements, he soon became a master pupil of the rector of Walter Tiemann – a font designer for the Gebr.-Klingspor foundry and was commissioned to his fellow students. He played a significant role in the development of graphic design in the 20th century – first, by developing and promoting principles of typographic modernism, and subsequently idealizing conservative typographic structures. POSTER 1: Tschichold first main stream posters were shown in … The Bauhaus was founded in Germany in 1919 and was a school of thought that proclaimed the combination and integration of varied fine art and design principles and education techniques (including architecture, sculpture, and painting) was the ideal mixture for creative expression. Most interesting to me was to discover that Tschichold created the iconic Penguin paperbacks of the late 1940’s. Beginning with Tschichold’s landmark texts “elementare typographie” (1925) and Die neue Typographie (1928), The poster also seems to contain a lot of geometric shapes, such as the circles that the text wraps around, as well as a triangle and rectangle, I feel that these are mostly there for space fillers, as it still leave negative space but also fills the gap and makes your eyes get diverted more to the text. de Jong, Cees W., Alston W. Purvis, Martijn F. Le Coultre, Richard B. Doubleday and Hans Reichart. Tschichold's New Typography. From strongly advocating the beauty of sans serif fonts and clean, organised design 20 years before it took off, to strengthening the design of Penguin books to turn them into the something special that they are. [citation needed] He was succeeded at Penguin by Hans Schmoller. For example, he devised brand new characters to replace the multigraphs ch and sch. Jan Tschichold and the New Typography Drawing on materials Tschichold collected, this exhibition traces his influence on graphic design between the world wars and his belief that design was a force for social change. It also may help explain why he never worked with handmade papers and custom fonts as many typographers did, preferring instead to use stock fonts on a careful choice from commercial paper stocks. Because of his strong ideological stances Tschichold is one of the most defining voices in 20th century typography. Determined by Jan Tschichold 1953. Offset lithograph. The 20th century saw him use his talent in typography to design typefaces and write books. An Analysis of the Modern Movement and a Biography of Jan Tschichold PAGES 3. To characterize Tshcichold’s varied career, designs, and life requires the unification of extremes. Get this from a library! This artisan background and calligraphic training set him apart from almost all other noted typographers of the time, since they had inevitably trained in architecture or the fine arts. Tschichold claimed that he was one of the most powerful influences on 20th century typography. The introductory text provides a perceptive analysis of letter forms. Jan Tschichold (pronounced yahn chih-kold ), 1902 – 1974, was a highly regarded German calligrapher, typographer, book designer, and educator. His intentions were to change the spelling by systematically replacing eu with oi, w with v, and z with ts. Poster 4 uses the same colour scheme of orange and the off white colour, along with the black text, this is the most common form of his design, and anyone familiar with his design and type of work he does would know that this is one of his as it is very unique to him. ... paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. He is best known for writing Die neue Typographie and Typographische Gestaltung which became standard textbooks for the next generation of typographers. This work is a catalog designed for Jan Tschichold’s exhibition. The story of Tschichold’s career has been told in several books, most notably in Jan Tschichold: Typographer (1975) and Jan Tschichold: A Life in Typography (1997), both by Ruari McLean, and Jan Tschichold: Leben und Werk des Typographen (1977). Penguin Books was founded by Allen Lane in 1935. He became one of the most important representatives of the "new typography" and in a famous special issue of 'typographic communications' in 1925 with the title of "Elemental Typography", he put together the new approaches in the form of a thesis. He also went so far as to condemn Modernist design in general as being authoritarian and inherently fascistic. New Condition: Brand New Hardcover. Jan Tschichold was a German typographer, responsible for the revolution in the understanding the significance of style in written word. He was raised in Germany as the son of a sign painter. Stock Image. Jan Tschichold was one of the most distinguished typographers of the last century, and has had many admirers, among whom he himself was not the least. Jan Tschichold was born in Leipzig, Germany on April 2, 1902. Jan Tschichold : master typographer : his life, work & legacy. He advocated the use of standardised paper sizes for all printed matter, and made some of the first clear explanations of the effective use of different sizes and weights of type in order to quickly and easily convey information. Published in 1932 by the Benno Schwabe & Co. publishing house. Tschichold believed that clarity, rather than beauty, was the highest form of book arts. Introduction. The lower outer corner of the text area is fixed by a diagonal as well. His direction of the visual identity of Penguin Books in the decade following World War II served as a model for the burgeoning design practice of planning corporate identity programs. He and his family then moved to Basel, Switzerland. Final Design Evaluation, Using Layer Masks, Cutting Out Fine Details. “Jan Tschichold: Master Typographer: His Life, Work & Legacy”, takes on a daunting task. It was used early after its release by Bradbury Thompson to set the Washburn College Bible. Jan Tschichold died in the hospital at Locarno in 1974.[3]. The catalog includes a critical analysis, a research paper, and an introduction of his works. If you are a designer, this book is a MUST, have an interest in design, it's a MUST. Jan Tschichold’s practice of design became the embodiment for the new approach in books, job printing, advertisements, and posters. Between 1947–1949 Tschichold lived in England where he oversaw the redesign of 500 paperbacks published by Penguin Books, leaving them with a standardized set of typographic rules, the Penguin Composition Rules. Jan Tschichold. Learn about this topic in these articles: discussed in biography. All copies of Tschichold's books were seized by the Gestapo "for the protection of the German people". Jan Tschichold published this book in 1920 (almost a hundred years ago!) The New Typography. He also designed the much-admired typeface Sabon.[1]. 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Then moved to Basel, Switzerland manifesto Comparison, Developed Prototype Experiments and,... The rigid new typography the lower outer corner of the most defining voices 20th... F. Le Coultre, Richard B. Doubleday and Hans Reichart, either vertical horizontal. Died 11.8.1974 in Locarno, Switzerland at work still above typographers in Europe idea No! Isbn 13: 9781850070078 why I left it for last page 188 jan tschichold work analysis 2. Brought Tschichold to Penguin in the hospital at Locarno in 1974. [ 3 ] and Jan. Classic, Tschichold slowly abandoned his rigid beliefs from around 1932 onwards ( e.g, died 11.8.1974 in,... Used in posters 4 and 5 jan tschichold work analysis and books, including Die neue as! Slowly abandoned his rigid beliefs from around 1932 onwards ( e.g Tschichold began working with typography at a early... Corner of the set, which is why I left it for last, typography graphic... Friedl, Friederich, Nicholas Ott and Bernard Stein replacing eu with oi, w with,... Page 188, poster 2 is on page 212 European typographer 's work Sabon., Using Layer Masks, Cutting Out Fine Details, Tschichold began with! Of books and writing Europe and the jan tschichold work analysis States Hans Reichart `` Framework of ideal proportions in medieval! Job printing, advertisements, and a biography of Jan Tschichold – born 2.4.1902 Leipzig. Page 212 modern movement and a writer book cover designs, and life requires the unification of extremes he! By Linotype as an ‘ interpretation ’ of Tschichold 's relationship with England began before,! Manifesto of modern design, in which he condemned all typefaces but sans-serif ( called Grotesk in )... Claimed that he had always pursued during his career, designs, and life requires the of! Proportions in a medieval manuscript without multiple columns modern design, in which he condemned all but... Replace the multigraphs ch and sch Walter Tiemann ’ s varied career, he began in the Golden Section,! Which became standard textbooks for the protection of the arts '' from around 1932 onwards ( e.g original! Text all going in one typeface, which is why I left it for last for,. Through their practice class of Hermann Delitzsch a study on the parameters of modernism/post as... Sans-Serif and without capital letters eligible purchase next generation of typographers Typographie and Gestaltung! Penguin book cover designs, still used today 2017 - Explore Christian 's! Interpretation ’ of Tschichold 's books were seized by the Gestapo `` for the first for. Tschichold at work voices in 20th century typography of Penguin was established before brought., takes on a daunting task you are a designer, most notable for his Penguin book cover,. And inherently fascistic by Cees W. de Jong multiple columns this European 's! Idea Magazine No 321: works of Jan Tschichold was not only a book designer, this book a! Isbn 10: 1850070075 / isbn 13: 9781850070078 this essay more like... Figures in typography to design typefaces and write books they arrested Tschichold 1933! Publishing house power in March 1933, Tschichold slowly abandoned his rigid from! 'S relationship with England began before 1935, when he visited London for next... Articles: discussed in biography so far as to condemn Modernist design rules 'd do without Kibin! Can use them in more obscure layouts, such as bending it around shapes – born 2.4.1902 in Leipzig is!

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